Congratulations are once again in order for our Cleveland area distributor, Conveyer & Caster – Equipment for Industry. Jeff Stohr has written an article for the MHEDA Journal on embracing social media. Like us, they've been at the forefront of industrial marketers connecting with their customers through social media such as Facebook and Twitter. They mention that they haven't seen any direct sales result from their social media efforts, but the connections they've forged through those efforts have been invaluable. Being seen as a "thought leader" in your industry is something that takes time to build, but can lead a huge payoff in the future. You can follow them at @ccefi on Twitter, or become a fan on their Facebook page.